The different time periods we will be looking at are Corronation Street in the 1970s and Gavin and Stacey set in the mordern day.
David Gauntlett who's theory is identity as an abstract concept believes that people don't need to use the media to find their identity and that identity is constantly changing.
Even in contemporary representations identity is shown as individual as David Gauntlett suggests, this is shown through different characters. For example in Gavin and Stacey there are a variety of female characters all portrayed differently, however with some stereotypical features such as Stacey's naivety although her willingness to have sex in the same room as her friend contradicts this, whereas when she is at home she shows a more innocent side when talking to her mum as opposed to drinking and smoking with friends. As David Gauntlett says 'your identity is in a constant state of flux' this is true of Stacey as her identity changes depending on the situation she is in and the people she is with. This is also the case with Judith's Butler theory that identity is a performance, it could be argued that Stacey is performing her identity when she is around different people, acting what person she would like to be at the certain moment in time.
This is also similar in Corronation Street as even though it was set in the 1970's the characteristics shown by Audrey are the same of those shown by Stacey, as when she is at home she acts look a good traditional house wife, by cooking and cleaning and looking after her husband but we soon see her identity change when she meets up with the character that she is having an affair with as she lets her inhibitions go and doesn't care who sees what's happening between them.
However there are differences in the time periods for example in corronation street we see a typical traditional family with a wife and husband preparing for their children's birthday party, whereas in Gavin and Stacey, Gwyn is a single parent which is much more common in this generation then it was thirty or forty years ago and is seen as a regular and normal thing.